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The first thing we do is to mechanically dust the rug, using the innovative machine that we designed, the Wolverine Rug Duster. (Note: see Rug Dusting Page for further explanations and a video). The first thing we do is to mechanically dust the rug, using the innovative machine that we designed, the Wolverine Rug Duster.
Why a complete wash?
We do this when possible for the same reason that people launder their clothes in a washing machine. Our aim is to get the best results! (There are some exceptions, and therefore an inspection of the rug is necessary before a total wash is prescribed.)
Top cleaning by shampooing and water extraction does not sufficiently penetrate the rug pile―it does not reach the foundation of the rug to remove all the soil. 
Why the cost disparity from one rug cleaning company to another?
As previously stated, it has to do with the method of cleaning and the expertise utilized. Cost is generally related to quality preformed. You get what you pay for.
Should cost be your main concern?
Area rugs are an investment and should be cared for accordingly. Thoroughly cleaning your rugs is our mission. If cost is the primary issue for you, then we can examine your rug to see if top cleaning will do the job for you. If this proves to be the case, we will offer you a price that is less than what we charge for our usual rug cleaning services. But we strongly recommend total immersion cleaning as the best approach to cleaning your precious textiles, when economically possible.
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